Background Information
RMR & Associates, Inc. (RMR) is a leading integrated marketing firm with a reputation for delivering remarkable, marketing, results headquartered in Rockville, MD. RMR has planned and implemented more than 425 product and company rollouts and repositionings in the last 23 years.
One key aspect that has allowed RMR to build a solid reputation with their clients is their ability to communicate and stay connected to their clients throughout their relationship with them. Along with their comprehensive system for reporting progress, they also keep clients up-to-date with the work RMR is doing through bi-weekly conference calls.
As RMR’s client base began to grow our telecommunications system was not adequate enough to handle the multiple conference calls that were needed to be scheduled at the same time and our vendor bills began to increase.
The Solution
RMR chose iCore Networks as their telecom provider because of their solid reputation of providing a reliable and secure service that helps increase productivity and bottom line. Through the iCore solution, RMR employees have easy access to one another through 4-digit extension dialing, access to voicemail and our direct lines on the go, as well as the ability to schedule several conference calls at once through iCore’s online web conferencing portal.
Benefits
RMR saw the most dynamic results from the installation of the iCore system, during the 2010 Blizzard that shut down most of the Washington, DC metropolitan region. The first quarter of any year is typically very hectic with their clients looking to rollout new branding, PR and Creative strategies and projects. At the end of January 2010, RMR was working on multiple extensive creative projects, including Corporate Collateral and tradeshow displays for a handful of their clients. When the blizzard hit our region, they were at a critical point to finalize their creative projects in order to ensure that printing of the projects would be completed in time for March tradeshows and meetings. Through iCore’s advanced technology, RMR employees were able to simply transfer their RMR number to their cell phones, which allowed RMR’s clients to stay in touch with them throughout the week of the blizzard. RMR employees were able to proceed with their bi-weekly conference calls and communicate with one another to ensure that projects were moving forward. With the benefit of staying in touch with one another through a reliable technology, RMR was able to meet their deadlines and complete the creative projects to go to print so that their clients were well prepared for their shows and meetings in March. On one account alone this lead RMR to closing the account for PR services as well and extended their client relationship.